YOUR HAIR STRUCTURE
Hairdressers will tell you that hair is made from the combination of a complex natural protein called keratin, and moisture.
In normal healthy hair, keratin accounts for about 90% of the structure and moisture the remaining 10%. Keratin is principally responsible for the hair's strength and resistance to general wear, while moisture is mostly responsible for its elasticity, flexibility, softness and manageability.
The correct balance of protein and moisture is essential for healthy, shiny hair.
Unfortunately, hair keratin is damaged and moisture can be depleted by straighteners, colours, perms, blow-drying, the sun, pollution, pool chemicals and even everyday wear and tear, like brushing.
The damage can make the hair feel coarse, look out of condition and become difficult to manage and style. Under an electron microscope this damage can be recognised in the form of cracks, splits and craters in the hair, as can be seen in this highly magnified hair strand.
